One common query from many of our members has been around how much they should charge for what they do. The response to such a query will differ for almost everyone. It is fundamentally dictated by how much each image maker needs and wants to earn to support their lifestyle. This will vary based on individual living circumstances, geographical location, type of work, size of team, type of clients, usage and personal approach to running a business.

Image Makers Association Australia cannot prescribe or suggest how much any members can charge. To do so would be to breach Australian anti-competition law.

That said, it’s important to understand what your peers are charging – and if possible the rationale behind their pricing. The objective is to provide an unbiased frame of reference for how we collectively value the work we do. We are conducting an anonymous survey to gather data relevant to the business of photography so we can provide indicative data to our membership. The questionnaire that follows marks an attempt at gaining an impression of the many and diverse factors that influence the income and expenses of professional Australian photographers in the current business landscape.

All responses to this questionnaire are gathered ANONYMOUSLY. As such, it is hoped that you can answer as many questions as possible, with as much detail and honesty as possible. The more thorough the complete set of responses, the more useful the resultant indicative data will be.

The survey has been extended until the end of May 24 and the results will be collated and made available to all Image Makers Association Australia members. We need your support to provide meaningful data.

This survey is open to all photographers throughout Australia to gather the most comprehensive data possible, so please share with your peers and community, even if they are not Image Makers Association Australia members.

For consistency, any questions that request information about specific fees should always be provided exclusive of GST or other taxes.

The time required to complete the survey will likely be approximately 20 minutes.