One common query from many of our members has been around how much they should charge for what they do. The response to such a query will differ for almost everyone. It is fundamentally dictated by how much each image maker needs and wants to earn to support their lifestyle. This will vary based on individual living circumstances, geographical location, type of work, size of team, type of clients, usage and personal approach to running a business.

Image Makers Association Australia cannot prescribe or suggest how much any members can charge. To do so would be to breach Australian anti-competition law.

That said, it’s important to understand what your peers are charging – and if possible the rationale behind their pricing. The objective is to provide an unbiased frame of reference for how we collectively value the work we do. We are conducting an anonymous survey to gather data relevant to the business of photography so we can provide indicative data to our membership. The questionnaire that follows marks an attempt at gaining an impression of the many and diverse factors that influence the income and expenses of professional Australian photographers in the current business landscape.

This survey has now closed. Watch this space for the results!